Why Celebs Are Ditching Their Home Gyms for Boutique Fitness Studios
Remember when every celebrity Instagram story featured their latest Peloton ride or home gym setup? Those days are rapidly becoming a thing of the past, according to fitness entrepreneur Anthony Geisler. In a recent industry analysis, Geisler revealed a significant shift in how celebrities are approaching their fitness routines.
“Big-box gyms have re-opened, but many people no longer find them appealing,” Geisler explains. “People like the specialized, guided nature of at-home workout products like Peloton, but they want to conduct those workouts with other like-minded folks.”
This trend reflects a broader movement in celebrity fitness circles, where stars are increasingly seeking out boutique fitness experiences that offer both exclusivity and community. The key difference? Class sizes have shrunk dramatically, with many studios reducing capacity from 50 people to just 18-20 participants.
The shift signals a new era in celebrity fitness, one that prioritizes community and personalized attention over isolation. As Geisler notes, “People are social animals. They get better results and more satisfying workouts when they’re in the same room together.”
For celebrities looking to maintain both their privacy and their fitness goals, these boutique studios offer the perfect balance: exclusive enough to feel private, but communal enough to provide the motivation and energy that comes from group workouts.