Ella Robertson McKay on Activism: Moving Beyond Slacktivism
In an age of digital fervor, Ella Robertson McKay, the managing director of One Young World, has become a prominent voice urging for more
substantial forms of activism. Despite the convenience of online platforms, she
cautions against the pitfalls of what is commonly referred to as “slacktivism.”
Defined as the act of supporting a cause with minimal effort—such as posting on social
media—slacktivism can create a misleading sense of accomplishment. Ella Robertson emphasizes the importance of tangible actions over digital gestures.
“When you share a post, you might feel good, but have you really contributed to change?” she questions.
Ella Robertson McKay’s critique extends to the broader landscape of activism. She identifies
three major pitfalls: slacktivism, coalition-building limited to like-minded
individuals, and ego-driven actions. These behaviors, she argues, undermine the
effectiveness of movements aimed at genuine change.
Under Robertson’s guidance, One Young World has been an advocate for diverse and inclusive activism. The
organization encourages individuals to engage with people holding differing
viewpoints. “Real progress,” says Robertson McKay, “comes from reaching out to
those who don’t necessarily agree with you.”
The managing director also advises activists to be judicious about disruptive actions.
Recent protests, like environmental activists defacing public art, have sparked
debate over their effectiveness. “Such acts may grab headlines, but do
they win hearts?” she asks, urging a balance between attention-grabbing
demonstrations and less glamorous but essential groundwork.
One Young World continues to foster young leaders who are committed to impactful change. By
focusing on practical, inclusive, and thoughtful activism, Ella Robertson McKay
aims to steer the next generation away from the superficiality of slacktivism
and towards meaningful action. Visit this page for more information.
Find more information about Ella Robertson on https://www.amazon.co.uk/Ella-Robertson/e/B07ST265WY/ref=dp_byline_cont_pop_book_2